Jatadhaari is a service provider for people looking to make and maintain dreadlocks. The first logo was created in the year 2012 using photoshop. The shape language of triangle was used to design the character. An earthy colour pallete was chosen to represent the brand. The character is shown sitting with his legs crossed and lit from a light placed above the character.
The second logo was created in the year 2019. A few changes were made to the face and position of the character. The direction of source light was also changed from top to front.
The most recent design a lot of attention was given to the shape motif of the character while exaggerating the hands and fingers as they are used the most while making dreadlocks. The design was first drawn on paper after which it was traced and colours were added as shapes in illustrator. One can clearly see the improvement in design quality in the logo.
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