The change in element of design can change a lot about the character's personality. Here we see the same character in three different hair styles, clothes and footwear. Each time the same character has a different personality. Differences in his past, about what she does for a living, what he did last weekend ? Where she was last night ? What he likes, her dislikes, his dreams, her strengths, his weaknesses, her addictions, his desires, her passions, their lives. Whether the person is more laid back or more serious and responsible about life. Whether they spend most time alone or with a large group of people. So many messages can be conveyed through the character's "look".
This is to understand how costume and styling can tell us so much about the characters that we use to tell our story. The details we add can set so much mood and stereotype to our characters that by simply variating between three hair styles, three dress styles and three shoes styles; we can create nine different characters, each with a unique story to tell.
Most of the times the main character will have a fixed costume to show stability and perseverance. By making changes in the look and feel of the character we get variations in mood, emotion, attitude.
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